Market

Until now, our market focus has been in Greece, various European cities, and the Middle East. Due to the popularity of Greece as a tourism destination, market penetration and entry had low resistance. Additionally, these destinations had Greek diaspora and Greek-owned businesses already running. In Europe, where other culturally oriented restaurants were vying for market share and hurting the bottom line of the traditional Greek tavern concept, the market was ripped for change. This coincided with the passing of the torch to the younger generation thus creating opportunities for companies similar to ours.